Impression vanity5/17/2023 ![]() ![]() e.g., or Guidelines for Using Vanity URLs for Brand Awarenessīrand Awareness is the familiarity of consumers with a brand to such an extent that the brand name becomes the household name. Here is another example of converting complex irregular URLs to simple and beautiful branded ones that are much easier to remember.ĭo not confuse Vanity URL with a vanity domain as vanity domains are named after the owner’s name. This brings clarity to the visitor’s mind about the type of page. ![]() The keyword or phrase used after backslash signifies the nature of the landing page. etc using the suffix to domain name (such as. So it could be an educational site, a news page or a blog. ![]() The next step is to choose the high-level domain type. Include the exact name of your business in the domain for brand recognition. The domain name should be incoherence with your business to reflect your brand identity. The first step is to incorporate your business name into the domain. Three simple steps to create a vanity URL for brand awareness are elaborated below. Using URL Shorteners like “Replug” it’s easy to create custom Vanity URLs.įor example, if data shows that your sales page is the most visited page on your entire website, you can create a vanity URL for brand awareness and share it across your social media platforms. You need a high-level domain, along with a branded domain name, webpage relevant keyword and SSL certificate for that domain. Related: 9 Ways Brands can use Replug to ascend their Brand Recognition How Do I Create Vanity URL?Ĭreating a vanity URL is easy. In addition, being willing to share your brand name with your link guarantees you are leading them to the destination suggested in your link. Sharing engaging and relevant content with your branded domain associated with it will increase brand visibility and improve brand recognition.Ī branded link instills trust, which in return increases your CTR. The other great thing about branded shortened links is that they increase brand recognition. The other thing you can do is create open-source social networks. Twisted or scrambled web addresses that make little sense are ugly to look at, not to mention difficult as hell to remember. Easy to remember web addresses, it is highly probable to leave a long-lasting impression. Similarly, sometimes we are lost for words to type into search engines to find things of interest. Easier to RememberĬonsider the scenario where someone tells you a website and you do not note it down, and later when you need it, you can’t seem to remember it. However, people are not reluctant to share short URLs. Of course, it would be best if you edited longer and more cumbersome URLs. The ease of sharing comes in handy on a platform that limits the number of words you can share, e.g., Twitter. The image above is a perfect example of how easily comprehendible the URL is. They comprise proper and meaningful words rather than random numbers shared even verbally. ![]() They are shorter, easier to remember, and more trustworthy. Nowadays, there is an increase in the usage of vanity URLs. Now that we have understood the concept, here are a few noteworthy advantages of using them in our social accounts. Custom URLs can track the actions of a visitor, which is quite handy when you need to determine the performance of your ads as they are brilliant in data gathering. It allows users to evaluate performance as people engage with them. The prime purpose of using a vanity URL is branding and marketing as it is easy to remember, use and share.īesides improving user experiences and engagement, intelligent marketers use vanity URLs to share content and track them. The URL structure of a website includes several components, i.e. URL refers to a universal resource locator and is a unique address for your website. However, a vanity URL for brand awareness can be your savior as it allows you to create short branded links that bring trustworthiness and credibility. 86% of online users take brand authenticity as a significant factor in choosing a brand. Hence, your branding efforts can go in vain. Online users are less likely to engage with URLs that look suspicious. However, if you want to boost engagement and create more awareness for your brand, complex URLs are not the way to go. Having a vanity URL makes your brand unique, trustworthy, and easy to interact with the digital community. Are you seeking to strengthen your branding efforts? Building brand authority using vanity URLs for brand awareness is the best way to do it. ![]()
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